The initial goal when I joined CasinoBet was to lead a full rebrand, including a complete visual overhaul and a name change. This evolution was planned to become RIVA.
I directed the rebranding project end-to-end, selecting and managing the branding agency and a 3D artist for mascot development, and acting as creative lead throughout the process. With key brand elements defined, I produced marketing assets and contributed to the website UI, applying the new RIVA identity across multiple touchpoints.
