As Lead Designer at Roobet, I managed the full spectrum of creative needs for a crypto casino, including on-site promotions, acquisition-focused social media campaigns, landing pages, UI design, newsletters, and mascot creation. I crafted a Web3-friendly, Gen Z–oriented brand identity, balancing creativity with consistency to produce bold, memorable visuals that drove both marketing performance and product engagement. Working across diverse sports — soccer, basketball, NHL, NFL, esports, and tennis — gave me deep insight into each domain, allowing me to capture the right tone and deliver highly tailored, high-impact designs for every audience.
