As Lead Designer at Roobet, I oversaw the full range of creative needs for a crypto casino, spanning brand, marketing, and product design. While UI design was not my primary focus, I regularly worked on apps, landing pages, icons, and interface elements to support product and campaign requirements.
I contributed to the development of a Web3-friendly, Gen Z–focused visual identity, balancing creativity with strong brand consistency to deliver bold, recognizable, and high-impact visuals that supported both marketing performance and product goals.
