GRAPHIC DESIGNER
Entain (GVC after rebranding) | 2020 - present
- Create graphic design content for brands in Bulgaria, Romania, Hungary and Poland (bwin, sportingbet and Totolotek)
- Improve consistency in each label whilst creating compelling creatives tailored to the market
- Adapt concepts to diverse languages and markets maintaining a cohesive brand image
- Develop creative concepts for acquisition, retention and reactivation campaigns, as well as affiliate offers, physical merch and outdoors
- Create visuals to support marketing actions during not only major sport events like the World Cup, Champions League and Wimbledon but also throughout the season with local highlights on the domestic leagues
- Assist with graphics for improved CX experience in campaigns, from headline offers like the Predictor to ad-hoc targeted promotions aimed at segmented players
- Support casino CRM activities, from product releases and new lobby integrations like games casino stories to headline free-to-play offers like the rebrand of Coin Flip, Games Quiz and Holiday Prize Draws
- Design concept pages and visuals for diverse marketing channels (like email, inbox, overlay pop-ups and in-play toasters)
- Utilize Photoshop, Adobe Illustrator, and Bannerflow for animations and GIFs
- Upload assets in CMS systems like Sitecore and Perforce (p4v) and deliver final assets to the marketing team
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GRAPHIC DESIGNER
GVC Group | 2018 - 2020
- Create graphic design content for Bwin, Sportingbet, Gamebookers, Premiumbull and Sportingbull brands in the CEE region - Bulgaria, Romania, Russia, Hungary, Poland, Czech Republic, Slovakia, Slovenia, Croatia and more
- Enhance visibility of running offers through appealing visuals
- Adapt concepts to 12 different languages and markets - Adjust graphic content for onsite acquisition and retention promotions specific to each market
- Develop creative concepts for sports top events such as the World Cup, Wimbledon, French Open, Champions League, Winter Olympics Games, Australian Open etc
- Work on casino editorial product up-sell and promotional campaigns from retention Free Spin drops to jackpot push and engagement offers
- Create concept landing pages with conversion as a priority
- Illustrate assets and icons for FTP offers like Wheel of Fortune, Lucky box, Tournaments, Predictors etc.
- Work with Photoshop, Adobe Illustrator, and Bannerflow to create animations and GIFs
- Upload assets in CMS systems like Sitecore and Perforce (p4v)
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GRAPHIC DESIGNER
PURE CONCEPTS - Design Studio | 2017
- Collaborate with fixed client wallet of Portomaso and Oracle casinos to develop sports and casino designs for their promotions
- Improve brand image by enhancing the excitement of tournaments and luxurious casino experiences offered by the client, including the iconic slot machines and the top-class restaurants and bar services
- Create a diverse range of designs for physical promotions (posters, outdoors, signage, monitors) and online platforms (Facebook posts, webpage cover advertisements, etc.)
- Develop creatives for ad-hoc projects Dufry - design of exhibition stands for airport displays featuring brands like D&G, Dior, Hugo Boss, Gucci, Issey Miyake and others Hudson - support new national campaigns maintaining the global communication/image of stores such as Monsoon, Accessorize, and Kiabi.
- Others - Advertising and marketing campaigns of local brands, logos recreations and image updates.
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GRAPHIC DESIGNER
L Hotels & Residences | July 2016 - December 2016
- Support luxury hotel chain with the creation and design identity of a new 5* accommodation Shanti Residence, in Nusa Dua
- Creation of the Sales Kit concept, which included Brochure, Fact Sheet, and a Box Creation of Calendar design and printing files
- Collaborate with the in-house team on the projects finalization and approvals
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GRAPHIC DESIGNER
